From Saucepans to Cigarettes

Ever wondered how women began smoking?

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Ancient prejudice prohibited women from smoking and drinking in public, besides suppressing their right to vote in the elections, this deprivation sparked a fire that was born to last! Literally.  The Suffrage Movement of the 1920s changed the way women dressed, wore their hair and behaved in public. Shedding norms and over-coming social barriers led to the lighting of Torches of Freedom  in America.

I’d like to call it – The Bad-assery reign!

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While women in America were fighting for gender equality, the American Tobacco Company leveraged the social situation to get the women up in flames!

Lucky Strike cigarettes garnered the most eyeballs with their propaganda working out just right –  to get women (the other half of the market) smoking!

Reasons why?

The color of the season is the color of your addictions!

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The iconic green color of the packaging was propagated by introducing it to the glamour world and organizing high tea and cultural fares, deeming it as the color of the season. Women identified with this and Lucky Strike cigarettes were elegantly held by women across the country.

Education? No. Grooming? No. A smoke, mademoiselle? Yes!

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If you were a lady and smoked cigarettes in the 1920s, you’d be a sex goddess radiating sophistication and sexual appeal. To hell with the zero figures and the matte lips, cigarettes the way to go!

National Magazines too were all about that bud!

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Today, we have numerous health magazines that promote anti-tobacco campaigns but there were days when magazines had some really appalling statement to make. Doctors, Physicians, Athletes not only advocated smoking but also posed for it.

And she thinks she’s made of Candy!

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Attacking the candy industry was a win win for the tobacco lords. The slimming effects of smoking made the addiction attractive and helped women adopt the habit based on their insecurities! #TheClassicAdvertisingTrick

Also, Diamonds weren’t a girls best friend. Guess who was?

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Cigarettes also protected your lips with their Ivory Tips

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Once upon a time, smoking was a sign of liberation and freedom!

What about NOW?

*Smoking is injurious to health*
This article neither promotes or supports smoking.

By Steffi Rose D’Mello

@thevintageblush

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Follow me on:

Twitter: @Steffi_Dmello

Instagram: dmello_steffi

The Audrey Hepburn in you

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I AM AUDREY HEPBURN 


A lady figure that never fails to inspire you, she’s charming not only outwardly but her heart radiated beauty from within! Audrey was born in Brussels and traveled across the continent leaving her trails of wisdom for decades to last. If ‘Roman Holiday‘ drifts you into a parallel universe of passionate love and ‘Breakfast at Tiffany’s‘ makes you want to live fearlessly here’s how Audrey did it.

AND SO CAN YOU!

You shall overcome!

Audrey Hepburn In Love The Afternoon

Little do people know Audrey Hepburn suffered from Depression and Malnutrition during the Nazi occupation in Netherlands. So girl, if you’re the damsel in distress; you overcome it just like My fair lady‘ did!

Age beautifully, lady!

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From Givenchy’s muse to UNICEF’s ambassador, she always did the right thing.  She never let her fame over shadow her heart. Hepburn went on a mission to Ethiopia, where years of drought and civil strife had caused terrible famine, she stuck to her roots and always empathized with the children as she herself was provided with medical relief during World War 2. From glamour to glory to goodwill, Audrey Hepburn stole the show, even as she wrinkled!

Grabbing opportunities like it were a Victoria’s Secret sale!

Audrey never shied away from opportunities. She left no door unopened! An avid gardener, she worked on a TV series ‘Gardens of the World with Audrey Hepburn’ dedicated to gardening and let her hobby live. Let your hobbies and ideas grow with you, not die with you. Most girls believe it is normal to give up their quirky side of doing things because you’ve got to follow the wave. Girls, be the wave!

Guess what? Believing in fairy tales isn’t all that bad. But be prepared for reality too!

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LOVE – a word that makes us all cringe at some point. Because it’s either too vague, cliché, too overdone or too painful to talk about. What’s the definition of love? It simply means ‘a strong feeling of affection’. So why can’t you fall in love all the time? Why can’t you choose who you want to love? Because it’s not a bodily function, it’s your emotion. Something you don’t have to feel guilty about. Fall in love all the time. And let no guilt eat you, let no norm shame you! Audrey did it, so can you!

A beautiful dress fascinates everyone, woman!

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Hepburn’s classic style can have us shred our wardrobes to pieces. The classic, chic and debonair style is still enchanting. Dressing up right and elegant is the key. You’ve got to figure what suits you best and where thy comfort lies. It’s you that makes your clothes precious and not the other way around. A dress is a perfect accessory, you’re the star, treat yourself like one!

Some people dream of having a big swimming pool, with me it’s closets” – Audrey Hepburn

 

By Steffi Rose D’Mello

Twitter – @Steffi_Dmello

Instagram – dmello_steffi